Friday, January 19, 2018

Suburu leaves an impression

If you've seen this commercial, I know you think it is adorable! Even if you're not a Subaru fan.

It starts out with a child drawing in his room and his father comes in and asks him if he wants to see his new car. The boy gets excited and runs outside. When he gets out there he is disappointed and tells his dad he doesn't like it!

The dad goes on the tell the boy the feature of the car. He says things like " It's got an all wheel drive system that can take us almost anywhere!" and " It has a five star safety rating" .

The boy holds up his picture he was drawing and says "But it's not this!" Then throws his drawing on the ground.

It ends with the dad saying "Well, I like it." and in the bottom of the screen it says "One day they'll understand."

This advertisement is for the new Subaru XV. The marketing issue in this is that younger people don't see Subaru's as the cool car! It is classified as a mom car or a mid-age person car!

What they are trying to get them to understand with this ad is that it has great features and doesn't have to be a mom car anymore! I think that because they put humor into this ad and made it remarkable that it could work to spread out the age difference in people who drive Subaru's.

I have added a link below so you can watch the advertisement for yourself! But also I've added the bottom link which is another article explaining the car and has some reviews about this product.



http://creativity-online.com/work/subaru-uk-better-where-it-matters/53598

https://www.engadget.com/2017/12/24/subaru-crosstrek-review/

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