Cards Against Humanity Case Study

I did my case study on Cards Against Humanity, this is a cards game with an adult twist.

The game is funny, Adult oriented, it brings friends together, and it is still the traditional card game.

The game was created by 8 friends who have known each other since grade school. The names of the friends are Max Temkin, Josh Dillon, Daniel Dranove, Eli Halpern, Ben Hontoot, Eliot Weinistein, David Munk & David Pinsof.

As the boys went through school they started throwing parties for their friends and as the parties grew so they needed something to keep everyone entertained. In 2008 the friends created this game for the biggest party they had yet.

It was a hit at the party and in December of 2010 the game was launched. The first advertising campaign was a letter to customers that started out with "Dear horrible friends," which shows the creators humor. They told the interested customers that they had fine tuned he deck and if they wanted to pre-order the deck it would cost $15.00.

They received a lot of feedback from news sources saying they are brilliant and it was well crafted.

  In December of 2010 the starting goal was to make $4,000. In January of 2011 they closed the campaign and had reached $15,570 which is 389% of the original goal.

Suburu leaves an impression

If you've seen this commercial, I know you think it is adorable! Even if you're not a Subaru fan.

It starts out with a child drawing in his room and his father comes in and asks him if he wants to see his new car. The boy gets excited and runs outside. When he gets out there he is disappointed and tells his dad he doesn't like it!

The dad goes on the tell the boy the feature of the car. He says things like " It's got an all wheel drive system that can take us almost anywhere!" and " It has a five star safety rating" .

The boy holds up his picture he was drawing and says "But it's not this!" Then throws his drawing on the ground.

It ends with the dad saying "Well, I like it." and in the bottom of the screen it says "One day they'll understand."

This advertisement is for the new Subaru XV. The marketing issue in this is that younger people don't see Subaru's as the cool car! It is classified as a mom car or a mid-age person car!

What they are trying to get them to understand with this ad is that it has great features and doesn't have to be a mom car anymore! I think that because they put humor into this ad and made it remarkable that it could work to spread out the age difference in people who drive Subaru's.

I have added a link below so you can watch the advertisement for yourself! But also I've added the bottom link which is another article explaining the car and has some reviews about this product.



http://creativity-online.com/work/subaru-uk-better-where-it-matters/53598

https://www.engadget.com/2017/12/24/subaru-crosstrek-review/

FabFitFun Boxes Taking Over Social Media

https://twitter.com/search?q=fabfit%20fun&src=typd

The Company I chose to blog about today is FabFitFun. They are all over social media and television! This company sends out boxes filled with full size beauty and fitness products. I just joined the subscription recently and received my box! I will add pictures below if what it looked like when I received it. But first let me explain what I received in my box!

• Mer-Sea & Co. - scarf in blush color (Very soft and warm! I wear it all the time!)
• Summer and Rose - Bar chain earrings
• Private Party - Gym bag that says "Will workout for cupcakes" 
• RealHer - Eyeshadow pallet (My new favorite pallet! The colors are great!)
• Way Of Will - Muscle soak bath salts
• Spongelle- Body buffer in Bulgarian rose scent
• MakeupDrop - Silicone Makeup Applicator
• Whish Beauty - Nourishing dew mask
• 
  

This is how my box looked when it arrived: 

 This is what everything looks like out of the packaging:

You also get a magazine (On the top of my box in the last picture above.) to go with your box and access to fitness channels on their website.

Overall I was in love with this Brand. They promise each box has over a $200 value inside and they have a paper in the box telling you what each product is and how much it costs just incase you don't believe them! But each box is $49.99 each season. You can receive the editors  box which is the one I showed you above for only $39.99 if you have a code for a discount which is everywhere online! Previous subscribers get a discount too if you use their code so people like to share it! 

Oh and by the way, Here's a code if you're interested!

(refaf-uyxh4u)

This is such a smart was to market their product. Each person who passes this card on that they send you gets something out of it. Why wouldn't people do that? Their brand is spreading so fast because of this and it is easy to see! If you have Facebook, there are many celebrities doing videos of them opening the box and reacting to what they get inside.

The only Challenge I can see that is obvious is the original price of the box.  It is almost $50 each box. But the way the marketing team is handing out coupons to get people to try out the product and realize their getting their money back in the products is a great idea. It makes people realize it is a god deal and want to come back for the next seasons box! 

But I'm not the only one in love with their FabFitFun box, this is what people are saying about it on Twitter: 

Most people LOVE their FabFitFun boxes and can't wait to open them! 

@MaxieStorms opened the same box  have above and loved hers as well!

This tweet above from @BrittKeens shows that people are looking at the prices of the boxes and letting that be a reason for not buying them. 

FabFitFun has a great marketing team if you ask me! They are hitting the right target audience with social media and everyone is loving their boxes! Use my code above and try one out yourself! You wont be disappointed! 

Ikea's Ad New Techinique

This Ikea advertisement caught my eye when I was reading through Ad Age and I had to double take at my screen! This can not be real! Who in their right mind would actually pee on a magazine?

But wait, there's more!

IKEA's ad campaign is "Where life happens", they are trying to reach out to single working moms and divorced parents. The newest most talked about advertisement is in Amelia, a Swedish magazine. The ad is for a crib and in the magazine it tells everyone the regular price of the crib.

But the catch is pregnant woman who pee on the strip of the advertisement can see a discount rate. Ikea worked with Mercene Labs to develop this strip in the advertisement and they used an enhanced version of the typical pregnancy tests.

IKEA's marketing manager Patrik Nygren-Bonnier said "IKEA wants to be apart of the life changing moments". What is more life changing than having a baby? Nothing.

They are trying to reach out to the pregnant or young woman with their product that they are advertising and what better way then to help them out? Not only are they supplying a way for woman to check and find out if they are pregnant, but if they are then they are going to need a crib for the baby. On top of that they get a discount on the crib.

But on the other hand woman are supposed to bring in this advertisement to get the discount. I bet all of the people working at IKEA are going to love that!

Long story short, I believe IKEA found a brilliant way to stand out and reach out to their targeted market. This will leave a mark on people and that will get them talking to others and this advertisement will spread like a wild fire!

Well done IKEA!




http://adage.com/article/cmo-strategy/planet-fitness-campaign-expands-judgement-free-mantra/http://creativity-online.com/work/ikea-pee-ad/53526


https://news.sky.com/story/ikea-encourages-pregnant-women-to-wee-on-advert-to-reveal-coupon-11203547

My name is Haley Gretzon and I enrolled in BA 223 because it is a requirement for the

Accounting Technology program, but I am very interested to learn about how marketing

works and hopefully can use some of these projects to better my workplace now!

I am interested in learning about the media side of marketing which seems like most of it, but

I don’t know a lot about marketing yet so I plan to learn along the way and maybe I will find a

different area in marketing that I will be interested in.

I am a very crafty and outdoors person! I love going camping and building things out of pallet

boards! This coming year I plan to travel out of the country for the first time! I’m thinking the

Dominican Republic but I am not sure yet!