I did my case study on Cards Against Humanity, this is a cards game with an adult twist.
The game is funny, Adult oriented, it brings friends together, and it is still the traditional card game.
The game was created by 8 friends who have known each other since grade school. The names of the friends are Max Temkin, Josh Dillon, Daniel Dranove, Eli Halpern, Ben Hontoot, Eliot Weinistein, David Munk & David Pinsof.
As the boys went through school they started throwing parties for their friends and as the parties grew so they needed something to keep everyone entertained. In 2008 the friends created this game for the biggest party they had yet.
It was a hit at the party and in December of 2010 the game was launched. The first advertising campaign was a letter to customers that started out with "Dear horrible friends," which shows the creators humor. They told the interested customers that they had fine tuned he deck and if they wanted to pre-order the deck it would cost $15.00.
They received a lot of feedback from news sources saying they are brilliant and it was well crafted.
In December of 2010 the starting goal was to make $4,000. In January of 2011 they closed the campaign and had reached $15,570 which is 389% of the original goal.
